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Most use validated formulas like Mifflin-St Jeor, which are widely considered dependable estimates for the general population
Many of these categories have strong emotional or habitual relevance and with the right product reformulations focused on flavor balance, nutritional content, portion control and better textures, there is tremendous opportunity to reinvigorate these categories for the GLP-1 consumer. According to a 2024 KFF Health Tracking Poll cited in the IFF report, 12% of US adults have been on a GLP-1 medication at least once in their lives, while 6% of US adults are currently on a GLP-1 drug
They feed the gut microbiome that regulates so much of our metabolic health
It mimics the naturally occurring glucagon-like peptide-1 hormone, which helps regulate blood sugar levels by stimulating insulin production when glucose levels rise
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